Bet365 was named Best Bookmaker for the second year running at the Betting on Football Awards last night. The Stoke-based bookmaker beat off strong competition from rivals Sky Betand Unibet to pick up the title.
Sky Bet didn’t go home empty handed though. The firm picked up awards for Best Mobile Bookmaker and Best Sponsorship Partnershipfor its work with the Football League.
The Awards were announced at a fun evening in the Playboy Club in Mayfair. The winners were voted for by the industry experts who attended SBC’s Betting on Football Conference #bofcon at Emirates Stadium earlier this year.
Other winners on the night included Ladbrokes, which won Best Marketing Campaign for its Papa Johns free pizza offer, Oddschecker which won Best Affiliate and Fantasybet, which picked up Best Fantasy Product.
Betradar was named Best Data Supplier and Betgenius picked up Best Innovation for its Abandoned Betslip Targeting.
#bofawards was supported by Sportradar, BetConstruct, editec, Sportego, Pinnacle Affiliates, EnergyCasino, Oddslife, PaySec, TXODDS and BetMarkets.
Best Bookmaker – Sponsored by Betradar
Winner – Bet365
Finalists – Sky Bet, Unibet
Best Mobile Bookmaker – Sponsored by PaySec
Winner – Sky Bet
Finalists – SNAI, Unibet
Best Innovation – Sponsored by BetConstruct
Winner – Betgenius
Finalists- BetITBest, Inspired Gaming, 1X2 Gaming
Best Affiliate – Sponsored by Pinnacle Affiliates
Winner – Oddschecker
Finalists – Team FA, bettingexpert.com, BD Sport
Best Marketing Campaign
Winner – Ladbrokes
Finalists – NetBet, Bwin
Best Sponsorship Partnership – Sponsored by Sportego
Winner – Sky Bet and Football League/Derby County
Finalists – West Bromwich Albion/TLCBET, Hibernian/Marathonbet
Best Fantasy Product – Sponsored by Betmarkets
Winner – Fantasybet
Finalists – Sportego, Fanteam
Best Data Supplier – Sponsored by Oddslife
Winner – Betradar
Finalists – GPS – Goalscorer Prices & Settlement, Stratagem, BetConstruct