Category: Sportsbook

Unibet calls for European creative pitch

UK marketing news source Campaign Live (Camapaignlive.co.uk) has reported that European sports betting operator Unibet is seeking a new creative agency for its European media account. Although not officially confirmed by Unibet marketing, Campaign Live states that current agency Albion will not be pitching for the operator’s European business. Jason Goodman Albion Founder & CEO…

Unibet looks forward to ‘record breaking’ Aldo vs McGregor UFC 194

Unibet is anticipating that the long awaited MMA battle this Saturday between Jose Aldo ‘Junior’ and ‘The Notorious’ Conor McGregor at UFC 194 will be a hugely popular betting market,but that it won’t come close to surpassing anything involving Alexander Gustafsson. Postponed from its original date of 11 July due to an Aldo injury, fight anticipation…

Playtech officially withdraws Ava Trade acquisition bid

FTSE listed gambling technology provider Playtech has confirmed that it has withdrawn its application to buy forex financial trading platform Ava Trade. As expected, the technology provider terminates its acquisition deal which had met regulatory opposition from the Central Bank of Ireland (CBI). Playtech confirmed that its CBI appeal had been allowed by the Irish…

Oddschecker appoints Ryan Murton as digital marketing lead

Ryan Murton Sports betting odds comparison portal Oddschecker (Sky Betting & Gaming Group) has confirmed the appointment of Ryan Murton to the newly created role of Head of Digital Marketing. Murton joins Oddschecker having led SEO and pay per click marketing initiatives for Betfair as Senior Marketing Manager (2013 – December 2015). An industry ‘search’…

Spillemyndigheden grants PokerStars Danish sports betting licence

Amaya Inc subsidiary PokerStars has confirmed that it has been granted a sports betting license by Danish gambling authority Spillemyndigheden. Issuing a statement, Amaya detailed that the PokerStars brand had been granted a temporary one year sports betting operator licence.PokerStars management will further move to apply for a full five year licence tenure. The PokerStars…