Dice London targets Millenials with Dice Studio site
Dice London, a digital marketing agency which specializes in the gambling industry, has announced the launch of Dice Studio. This is the first video review site for real money casino games.
Dice Studio will ensure that games and user experience are at the centre of the innovative offering, the reviews are designed to be quick and easy to watch whilst ensuring they’re informative and entertaining.
Dice London’s Head of Content, Keith Duddy, said of the launch: “We have been saying it for while but people do not read anymore they watch. All recent research confirms that quality video content makes for better engagement, retention and conversion.”
He continued: “This content is a game changer for the casino industry and will pave the way for a new way of marketing to upcoming generations of players – Millennials who grew up with high speed internet and smart mobile devices”.
Dice Studio is only one part of a larger project, with the agency planning to make its content available to operators, affiliates and game developers.
Gwenole Andrieux, CEO at Dice London, explained: “This is a project we have been working on since the company’s inception. This is a very exciting time for us, as we think high quality videos will have a major impact on the way casino operators will need to address players moving forward.”